BIOGRAPHY

For the I Am Wales campaign, I focused on two critical issues: knife crime and men's mental health. My mental health campaign, titled "I AM NOT OKAY", featured the word "NOT" crossed out to symbolize how men often feel pressured to put on a brave face. In many cultures, expressing emotions is seen as a weakness, and men are taught to be strong, resilient, and silent in the face of hardship.

However, this suppression takes a severe toll on mental health. This campaign aims to shine a light on these struggles and open healthy conversations about men's mental health. The consequences of neglecting mental well-being are severe, leading to male-on-male violence, male-on-female violence, substance abuse, homelessness, crime, sexual irresponsibility, and suicide.

The statistics paint a stark picture. In Wales, suicide is the leading cause of death among men under 50, with three-quarters of all suicides being male. Across the UK, men are three times more likely to die by suicide than women. Globally, over 700,000 people take their own lives each year, with men making up nearly 75% of those deaths.By addressing these issues openly, this campaign seeks to break the stigma, encourage men to seek help without shame, and promote healthier coping mechanisms, ensuring that no one suffers in silence.